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YOUR KEY TO SUCCESS IN FOREIGN MARKETS

Game developers always strive to evolve video games in a pervasive format that can be enjoyed by a broad spectrum of people around the world. Therefore, a number of factors need to be considered in localizing video games in more ways than just translating the language.

 
‘Culturalization’ of games is more complex and a step beyond ‘localization’. It is the key to success in international markets. It involves a thorough research and planning to gain useful insights into how multi-cultural audiences may respond to a game’s contents and the context. It ensures that your game is culturally relevant and well accepted by players in foreign markets.


Our focus on Game Accessibility ensures that your game is accessible in India, while meeting the necessary guidelines for promoting accessibility. Our Game Localization and Game Culturization services for India and Thailand help you to ‘Culturize’ your games and all marketing materials including Game Icons, Logos, Meta Descriptions, Keywords, Optimization, etc.

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OUR GAME LOCALIZATION AND GAME CULTURIZATION SERVICES

  • Sanitizing the game content from any potential cultural barriers, inappropriate use of graphics, characters, terminology or the game environment

  • Avoiding local sensibilities like religious signs and religious matters

  • Character design and costumes suitable to local culture

  • Removing game characters drinking alcohol, smoking or consuming socially unacceptable items

  • Developing games considering other local elements such as artwork, colour scheme, sounds, player behaviour, and user experience

  • Awareness of the social media platforms that consumers use locally, so that the game’s social integration tools can be modified appropriately

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